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Michelle Phan is an American makeup artist and entrepreneur. She is best known for her YouTube channel where she uploads makeup tutorials and product reviews. She is the founder of the cosmetics subscription service Ipsy and the cosmetics line EM Cosmetics.

Michelle Phan is a Vietnamese-American makeup artist, entrepreneur, and vlogger. She rose to prominence through her makeup tutorials on YouTube, becoming one of the platform's earliest beauty influencers. Phan later co-founded Ipsy, a beauty subscription service, and launched her own cosmetics line, em michelle phan.

Early Life

Born in Boston, Massachusetts, Phan later moved to Tampa, Florida. She studied art and design.

Career

Phan began posting makeup tutorials on YouTube in 2007. Her popularity grew rapidly, leading to collaborations with Lancôme and partnerships with other beauty brands. She co-founded Ipsy in 2011 and launched her own cosmetics line, em michelle phan, which was later relaunched as EM Cosmetics.

Endorsements

Phan has collaborated with and been an ambassador for various beauty brands, including Lancôme.

Personal Life

Phan maintains a degree of privacy regarding her personal life.

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Michelle Phan
Host
2006 -
Michelle Phan creates beauty and lifestyle content. Sharing tips, tutorials, and inspiration.
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Who is Michelle Phan?
Michelle Phan is an American makeup artist and entrepreneur known for her YouTube channel where she uploads makeup tutorials and product reviews.
What is Michelle Phan's YouTube channel about?
Michelle Phan's YouTube channel is focused on makeup tutorials and product reviews.
When did Michelle Phan join YouTube?
Michelle Phan joined YouTube in July 2006.
What businesses has Michelle Phan founded?
Michelle Phan is the founder of the cosmetics subscription service Ipsy and the cosmetics line EM Cosmetics.
How can someone contact Michelle Phan for business inquiries?
For business inquiries, Michelle Phan can be contacted at [email protected].
What is the focus of Michelle Phan's channel description?
Michelle Phan's channel description mentions being '50% child. 50% old soul.'
What are Michelle Phan's YouTube stats across all credited channels?
As of 2025, Michelle YouTube channels collectively have over 410.9M subscribers, more than 50,809.0M views, and have uploaded over 14.1K videos.
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First name
Michelle

Last name
Phan

Birthdate
April 11, 1987

Age 38

Birth location
Boston, MA, US

Location
US

Years active
2006 - present

Are you her?
[ claim you ]

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