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Atsuna Matsui is an American YouTuber, social media influencer, and content creator. Her channel features vlogs about slice of life, arts and crafts, adult nostalgia, unboxing mystery toys, and collecting Sanrio, Pokémon, and Pop Mart merchandise. She is known for her kawaii core and y2k aesthetic.

Atsuna Matsui is a content creator known for her kawaii core and Y2K aesthetic. Based in California, she previously lived in Kyoto, Japan. Her YouTube channel focuses on vlogs covering slice-of-life content, arts and crafts, adult nostalgia, unboxing mystery toys, and collecting items from brands like Sanrio, Pokémon, and Pop Mart.

Early Life

Atsuna Matsui is a "California girl" who spent time living in Kyoto, Japan. This experience likely influenced her interest in kawaii culture.

Career

Atsuna Matsui is a content creator primarily active on YouTube. She creates videos related to kawaii core and Y2K aesthetics, including vlogs, arts and crafts, toy unboxings, and collection showcases. She also maintains a presence on other social media platforms like Instagram, TikTok, Facebook, Twitch, and Pinterest.

Personal Life

Atsuna Matsui enjoys collecting items from brands like Sanrio, Pokémon, and Pop Mart. She aims to create a "safe space" online for her viewers to embrace their "inner child."

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Atsuna Matsui
Host
2012 -
California-based creator sharing kawaii, Y2K, and nostalgic arts & crafts, vlogs, and toy unboxing. Nurturing your inner child with Sanrio, Pokemon, and Popmart!
This member has no known spouses listed yet.Know their history? Help us add some info!
This member has no known family listed yet.Know their history? Help us add some info!
What type of content does Atsuna Matsui create on her YouTube channel?
Atsuna Matsui creates vlogs about slice of life, arts and crafts, adult nostalgia, unboxing mystery toys, and collecting Sanrio, Pokémon, and Pop Mart merchandise.
What aesthetic is Atsuna Matsui known for?
Atsuna Matsui is known for her kawaii core and y2k aesthetic.
When did Atsuna Matsui join YouTube?
Atsuna Matsui joined YouTube in October 2012.
Where did Atsuna Matsui live besides the United States?
Atsuna Matsui lived in Kyoto, Japan.
What are some of the themes Atsuna Matsui explores in her videos?
Atsuna Matsui explores themes such as slice of life, arts and crafts, and adult nostalgia in her videos.
Which social media platforms does Atsuna Matsui use besides YouTube?
Besides YouTube, Atsuna Matsui uses Instagram, TikTok, Facebook, Twitch, and Pinterest.
What kind of merchandise does Atsuna Matsui collect?
Atsuna Matsui collects Sanrio, Pokémon, and Pop Mart merchandise.
What is the purpose of Atsuna Matsui's YouTube channel?
The purpose of Atsuna Matsui's YouTube channel is to share a safe space to nurture your inner child on the internet.
What are Atsuna Matsui's YouTube stats across all credited channels?
As of 2025, Atsuna YouTube channels collectively have over 213.1M subscribers, more than 216,595.6M views, and have uploaded over 54.3K videos.
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First name
Atsuna

Last name
Matsui

Location
California, CA, US

Years active
2012 - present

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